Alejandra bridges PRODUCT STRATEGY and DESIGN to drive growth ✧˚ · .
Currently at the Innovation Center (CIX) @ BCP, the biggest bank in Perú
projects
notefully: building an mvp with an 85.5 CSAT score
Finding users’ pain points and testing an MVP with Lovable.
himood: testing a journaling app
Early testing and concept, made with a junior dev team
Experience ⋆
Product Designer – Growth at Banco de Crédito del Perú
- Helped design and launch the MVP for an accounting platform.
- Optimizing activation flows and engagement for products looking for Product Market Fit.
- Generative research for user personas, feedback loops, and engagement for different products.
Product Designer at RIMAC Seguros
- Designed sales and growth flows for the RIMAC web and app.
- Collaborated in a gamified platform for engagement with the RIMAC website.
- Ran A/B tests in Maze and Adobe Target.
Resources made by me .*
my newsletter about the internet: screen savy
thoughts about tech and digital culture, in spanish.
growing products with strategy and curiosity ✧
I work at the intersection of product strategy and user insight, turning problems into focused solutions that drive growth. Whether it’s refining a roadmap, launching experiments, or aligning teams, I focus on making things work for both people and the business.
I also enjoy a good movie, a cup of tea, a savory snack, and making slightly odd games.
