alejandra – product strategy

himood: journaling for progress

2020 project

HiMood is an app to support mental health through self-awareness. It helps people track how they feel, notice patterns, and reflect over time without needing to write long journal entries or rely on just memory. 

Product Goals

  • Make mood tracking feel natural, not clinical

  • Surface patterns over time with meaningful visuals

  • Offer personalized emotional guidance without overwhelming the user

Metrics & Success Criteria ✦

Since this was an early-stage concept, we defined success as:

  • 7-day retention above 30%

  • At least 3 mood entries per week

  • Completion of at least 1 guided learning module per user in the first month

(We didn’t launch publicly, but we validated early prototypes with 12 testers.)

Key Features

→ Track how you feel — without friction

Quick mood check-ins with simple sliders and emoji-like icons.
Built to be used in under 10 seconds.

→ Learn emotionally relevant skills

Curated lessons like “Handling loss” or “Getting out of rock bottom,” based on the user’s recent emotional patterns.

→ Rewind your journey

Users receive monthly mood summaries: what they felt most, when, and how things are shifting.

Conclusions and learnings

  • Designing for emotion is not about adding color or cute icons.
    It’s about making people feel seen without asking them to explain everything.

    HiMood is one of my favorite projects because it sits at the intersection of product strategy, UX clarity, and emotional depth; all things I care about.